Stop Guessing at Your Sign Pricing

You know sign pricing can make or break your shop. But between rising material costs and that new competitor down the street willing to work for peanuts, figuring out your pricing feels like throwing darts blindfolded.

It doesn't have to be this hard.

This course gives you a dead-simple system to price any sign job in under 5 minutes - without fancy software. Just proven methods from shop owners who've figured this out the hard way.

Been Here Before?

You're wrapping up another 60-hour week. Three jobs went out the door at prices that barely covered costs. Meanwhile, that vehicle wrap quote has been sitting in your inbox for two days because you're stuck on the pricing.

Sound familiar?

Every sign shop owner hits this wall. You bid high, worried about costs, and watch that national chain snag the job. Bid low to win the work, and suddenly you're pulling 12-hour days just to break even.

Here's the real kicker - half your competition is just guessing at their prices too. They're not making money either. The only winners are the customers getting work at below cost.

The hard truth? Most sign shops are leaving 20-35% profit on the table with their current pricing. Not because they're bad at running shops. But because nobody ever showed them a system that actually works.

→ If you've ever caught yourself:

Taking an hour to price a simple banner
Losing money on "unexpected" installation costs
Wondering how other shops price the same jobs
Searching forums for "how much should I charge for..."

Then you're exactly who we built this course for.

Why Listen to Us About Pricing?

Look, we're not going to pretend we have all the answers. But between us, we've seen just about every pricing mistake (and success) in this industry.

Meet Your Instructors:

Bryant Gillespie: I spent 7 years at shopVOX working directly with over 400 sign shops on their pricing and workflows. I've seen everything from basic spreadsheets to complicated formulas that would make an accountant cry. Before that, I helped grow a small Illinois sign shop to seven figures - doing everything from design to installation to marketing.

Peter Kourounis: Started Sign Me Up Signs in 2009 and grew it from scratch to multiple corporate locations. Later franchised it to 10+ locations across NY, NJ, and PA before selling to FastSigns International. These days, he works directly with shop owners through consulting and our Better Sign Shop community.

What Makes This Different?

We've had a unique view of this industry. Between running shops, building software, and consulting with hundreds of owners, we've seen what actually works - and more importantly, what doesn't.

This course isn't theory. It's built from:

Real conversations with shop owners on our podcast
Direct work with hundreds of shops through shopVOX
Hands-on experience growing shops from scratch
Weekly discussions with shop owners in our community about what's working and what's not

Plus, we're still in the trenches with shop owners every day. We see the real challenges you're facing with material costs, competitive pressure, and pricing complexity.

What You'll Actually Learn

No fluff. No theory. Here's exactly what you'll get from this course:

Module 1: Common Pricing Problems

Learn why traditional pricing methods like square foot pricing fail, and how to avoid the common traps that keep shops stuck in the "too busy being busy" cycle.

Module 2: Profitable Pricing Formula

Calculate your real shop rate (not what you think it should be)
Build profit into every job from the start
Handle production time, material costs, and wastage correctly
Create a pricing formula that actually works for your shop

Module 3: Pricing Services

Finally get clarity on the three areas where most shops leak money:

Design work pricing that's fair to you and the customer
Installation pricing that covers your real costs
Outsourced job pricing that maintains your margins

Module 4: Getting Full Price

Learn how to:

Raise prices without losing existing customers
Get better at uncovering customer budgets
Handle price objections confidently
Create quotes that win jobs at full price
Find alternatives to discounting

Module 5: Troubleshooting Your Pricing

Systems to identify and fix pricing problems before they hurt your bottom line.

What's Included:

Pricing calculator templates
Installation pricing checklist
Quote templates that sell
Material markup guidelines
Shop rate calculator

Time to Complete: About 4-5 hours, broken into lessons you can actually finish between jobs

Requirements: Just Excel or Google Sheets. No fancy software needed.

What Shop Owners Are Saying

From the Launch Group:

"Before this course, I was pricing every job differently - sometimes by square foot, sometimes marking up materials by random percentages. Now I have a system that's consistent and actually makes sense. Took me from 45 minutes to quote a job down to about 5." - Mike R., 3-person shop in Texas

"The section on installation pricing alone was worth the investment. We were losing money on installs without even realizing it. Fixed that in the first week." - Sarah K., Signs By Design

"Really practical stuff. Not just theory, but actual formulas and templates we could use right away. Best part was learning how to explain our pricing to customers - that's helped us close more jobs at better rates." - Tom W., started his shop 2 years ago

Questions Shop Owners Asked (And Got Answered):

👉 "How do I know if I'm leaving money on the table?" We'll show you exactly how to audit your current pricing and find the leaks.

👉 "What about when customers want to negotiate?" You'll get specific scripts and strategies for handling price objections without caving on price.

👉 "How do I compete with the low-ballers?" Learn how to position your shop so price isn't the only deciding factor.

Ready to Fix Your Sign Pricing?

You've got two choices here:

Keep doing what you're doing:

Spending hours on quotes
Second-guessing every price
Watching profitable jobs go to competitors
Working longer hours for smaller margins

Or get a pricing system that works:

Price any sign job in under 5 minutes
Know your real costs on every project
Quote with confidence (and sleep better)
Start building real profit into every job

What You Get:

✓ Complete pricing course (5 modules, 27 lessons) ✓ Pricing calculator templates ✓ Installation pricing checklist ✓ Material markup guidelines ✓ Shop rate calculator ✓ Quote templates that sell ✓ Lifetime access to all updates

Your Investment:

One-time payment of $299 or 3 monthly payments of $115

Both options include:

Instant access to all course materials
30-day money-back guarantee
Free updates for life

This lesson: The art of pricing is ONLY available for subscribers.

The art of pricing

This lesson: The art of pricing is ONLY available for subscribers.