Marketing & Growth

Burnout, Boundaries & Big News

Bryant and Michael are BACK after over a year away from the mic. In this episode, they catch up on life — Mike's transition to full-time caretaker, Bryant's work in tech, and why you can't get this industry out of your blood. They dig into listener questions about keeping your energy up while reinventing yourself as a business owner, get real about burnout and the importance of delegation, and share a spicy take on why "we treat our employees like family" is a red flag. Plus — they tease a brand new software project built specifically for sign shops, and Bryant goes on a rant about why your website matters more than ever in the age of AI. In this episode... Catching Up After a Year Away Mike's Caretaker Journey What Bryant's Been Up To Restarting the Podcast & Newsletter Teasing the New Software Project Listener Q&A: Keeping Your Energy Up Burnout & Work-Life Balance Delegation & Hiring Website Rant: Why It Matters More Than Ever AI, SEO & Your Sign Shop Website Spicy Take: Employees Are Not Family Why Your Website Needs to Be Outcome-Driven

Why 90% of Sign Shop Ads Fail (Ex-Googler Explains)

Peter Guba spent 8 years working inside Google with over 1,000 different accounts before starting his own paid ads agency, Profit Mill. In this episode, he reveals why most sign shops are burning money on Google Ads and shares the simple strategy that actually works. Key Points Discussed: Why Google Ads fail: The real reasons 90% of sign shop advertising campaigns don't work (and it's not what you think) The $500 test: How to start Google Ads the right way without betting the farm Unit economics breakdown: The math every sign shop owner needs to know before spending a dollar on ads Local vs. product ads: Which Google ad types actually work for sign shops The attribution problem: How to track if your ads are actually generating sales Website optimization: Why your Google Ads success depends more on what happens AFTER the click Closing the loop: The simple question every sign shop should ask every customer Timestamps: 00:00 - Intro 01:27 - Why Peter left Google after 8 years 04:40 - The agency problem: Why 90% don't deliver 09:12 - When sign shops should (and shouldn't) use Google Ads 13:55 - The only ad strategy sign shops actually need 22:12 - Local campaigns vs. search ads 28:07 - Biggest mistakes sign shops make 31:12 - Budget recommendations and unit economics 38:18 - Tracking results and attribution 43:20 - Website optimization for ad traffic 52:30 - How to avoid getting burned by agencies 57:05 - The future of Google Ads for sign shops Links: Profit Mill

The Basics of Email Marketing for Sign Shops

10 First Steps to Promoting Your Sign Business Online

Sign Shop SEO

Live Chat Expert - Ask Me Anything

Sure...you're good at marketing your customers' businesses, but what about your own? Sean has answers on questions about marketing your shop and getting more from your website with live chat.

Build a loyal customer base by improving your customer experience

What do your customers really want from your shop?

SEO tips on getting more traffic for your sign shop's website

You don't need to learn everything about SEO to make some improvements to your site. Start with these quick wins.

Convert more leads with the five effective website changes

Is your website working as hard as you do?

Blog ideas for your sign shop or print shop

If you're not sure what to write on your shop website, start here.

The secrets of generating more customer referrals

Are you looking to find high-quality clients for your shop without adding a sales rep or dumping $1000s into Adwords or Facebook ads?